ntry, according to a

image 1

he symbol of people's social▓ status. And wine sales benefit from this cha▓nge," Deg

recent report rel

image 2

lise said.Wine sales are rising as the post-1990s generation has been joining the wo

eased by V▓inexpo

image 3

rkforce. The millennials tend to care more about their own feelings and physical condition, accord

, one of the large

st global exhibitions for wine▓ and spirits, and the International Wine and Spirit Research."It's a common phenomenon
, also in developed countries, that when the economy does well, low-alcohol beverage becom▓es more popula
r," said Li Demei, a win▓e expert from the Beijing University of Agriculture.Drinking spirits or hard liquor may easily
get young consumers drunk and even result in poor behavior. That's why, drinks like wine with rel▓atively milder flavor


special preference for wine compared with men bec▓ause "drinking wine is more elegant than drinking beer".Compared with the United States and European c▓ountries such as the UK, France and Italy, th▓e domestic market is still dominated by baijiu, a Chinese traditional liquor, which contributed about 60 to 70 percent to the whole alcohol market of up to 900 billion yuan ($?/p>

and low alcohol co

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